FORDHAM UNIVERSITY, New York, New York
GABELLI SCHOOL OF BUSINESS AND
GRADUATE SCHOOL OF BUSINESS ADMINISTRATION
RETIREMENT TRENDS AMONG BABY BOOMERS
The spring 2013 issue of Fordham Business carried two of my articles. My research for “Retirement Trends Among Baby Boomers” included a serendipitous find: a former ad agency exec now in his encore career as a member of the Fordham business faculty. The sobering statistics in the surveys I unearthed provided a good balance to the alumni success stories. My research for “Telehealth” suggested to me that remote health monitoring technology—think of it as a home security system for the body—will likely be in everyone’s future.
The assignment to write about neuromarketing for the fall 2012 issue of Fordham Business challenged me to remain open-minded about something I viewed with distaste: the use of medical technology for marketing purposes. Drawing on the counter-balancing perspectives of my interviewees enabled me to write objectively about this little-known but growing trend in the corporate world. I ended up writing an article that would raise more questions than it answered.
For the article “Global Intelligence” in the fall 2011 issue of Fordham Business, I interviewed deans, faculty, students, and alumni of the undergraduate and graduate business schools to learn how they prepare students for global careers. I also drew on my own decades of personal experience in living abroad, teaching across cultures, and intercultural communication training to build context around the need for internationally focused management education.
Articles reprinted with permission of Fordham University.