LESLIE LIMON, writer for higher education
Points of view and tips
OPINION AND ISSUES
College Blogs, Seen and Unseen
Who’s doing—and saying—what on college and university blogs these days?
The “Application Essay” School of Institutional Advancement
What do marketing communications and essays for college admission have in common? More than you’d expect.
Paying Less for More...of the Same
In considering how—and how much—to upgrade your website, “more of the same” only makes sense if “the same” is delivering the results you need.
Adding Constituent Voice
Think you can pull together an authentic-sounding publication or website without talking to your constituencies first? Think again.
Crafting the Testimonial Quote
Thoughts on striking a balance between the need to communicate specific marketing themes and the importance of capturing customers’ authentic messages.
This Is Business
If we’re in the business of serving up both a product and an outcome, what happens when the two collide? And what does any of this have to do with Marlon Brando?